Strategic Brand Management 4th edition

ISBN:0132664259

ISBN13:9780132664257

Publisher:Prentice Hall

Authors:Kevin Lane Keller, Kevin Keller

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Strategic Brand Management Description

Strategic Brand Management 4 Edition Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions–and thus improving the long-term profitability of specific brand strategies.
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