Social Media Marketing 1th edition

ISBN:0538480874

ISBN13:9780538480871

Publisher:South-Western College Pub

Authors:Melissa Barker, Donald I. Barker, Nicholas F. Bormann, Nicholas Bormann, Krista E. Neher, Krista Neher

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Social Media Marketing Description

Social Media Marketing 1 Edition Social Media Marketing: A Strategic Approach promises to be the seminal textbook in the field with its distinctive conceptual foundation and practical approach to developing successful social media marketing plans. A proven eight-step social media planning model provides students with a cumulative learning experience, showing them how to construct social media strategies that achieve desired marketing goals.
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